What Does a Website Manager Do?
Back in the 1990s when the internet was just making its way into homes and offices, forward-thinking businesses realized that it provided a viable and profitable marketing opportunity. Those businesses bought domain names and hired designers. When their websites were done, their…Read More
Tips for Working with a Website Designer (for Small Businesses)
In any small business website design project, the planning phase is the most critical. If you’re working with a website designer, it’s essential that you communicate your vision clearly so the designer can make your vision a reality. And your designer should…Read More
An Introduction to Website Performance Monitoring
Most small business owners and independent professionals invest considerably in their websites. They pay good money for design and content, and in return, they expect the site to perform well. But what does that mean? How do we measure website performance? And…Read More
The Benefits of a Mailing List for Small Businesses
We recently asked (and answered) the question, what is a mailing list? Put simply, it’s a list of mail contacts. Traditionally, a mailing list included physical mailing addresses, but these days, most mailing lists are filled with email addresses. Mailing lists allow…Read More
Why Every Small Business Needs a Website Manager
Every small business needs a website. We all know that. But what many small business owners don’t realize is that without a website manager, a website can quickly become outdated and ineffective. A website manager will keep your site secure, updated, and…Read More
Website Basics: Terminology for a Website’s Layout
A website has many parts, and it’s useful for website owners to learn the terminology for these parts in order to communicate clearly with service providers, such as web designers, online marketing professionals, or website administrators. Consider the following scenario: A consultant…Read More
How to Keep Your Website Secure and Healthy
My clients are entrepreneurs and small business owners. Most of them are busy running their businesses; they don’t have time to properly manage their websites. So it’s no surprise that, when I come on board, I often find their websites in a…Read More
Things to Avoid in Web Design for a Small Business
When you’re shopping around for a small business website design, do you know what to look for and what to avoid? Do you know which design elements will make your site more appealing and which elements will turn visitors away? If you’ve…Read More
How to Get Started with Your Small Business Website
If you’re running a small business, you’re probably pretty busy. You’re managing a team of employees, generating leads, balancing books, or simply doing whatever it is that you do best. Maybe you’re a plumber. Or a personal trainer. Maybe you run a…Read More
What the Best Small Business Website Designs Have in Common
Your website is your number one marketing tool, and it is a premium opportunity to communicate all your small business offerings. When visitors come to your website, they’ll sum it up in a flash based on what they see. Content is important,…Read More
