What is a Mailing List, and Does Your Business Need One?
Mailing lists were around long before email and the internet. Businesses have been using snail mail to entice customers for decades. The concept is simple: collect people’s addresses and then mail them promotions and special offers. You may have received some coupons…Read More
What is Email Marketing?
There are many different marketing strategies that a small business can employ online: blogging, social media, and ads are just a few examples. But one of the most powerful (and often overlooked) marketing strategies is email marketing, which involves using email outreach…Read More
Email Marketing Ideas: Engage Your List
Few marketing tools are as valuable as an email list. If you’ve built your list correctly, then you’ve got a bunch of people who have expressed interest in what your business is offering — they opted to receive emails from you. This…Read More
How to Grow Your E-Mail List
A mailing list is one of the most effecting marketing tools that a small business or independent professional can develop. You can use your mailing list to build relationships with new customers or strengthen existing customer loyalty by sharing exclusive offers, unique…Read More
The Benefits of a Mailing List for Small Businesses
We recently asked (and answered) the question, what is a mailing list? Put simply, it’s a list of mail contacts. Traditionally, a mailing list included physical mailing addresses, but these days, most mailing lists are filled with email addresses. Mailing lists allow…Read More
Build or Buy: The Ethics of Mailing Lists
Did you know you can purchase a mailing list? You can buy postal mailing lists or lists of email addresses. You can even buy targeted lists and go after specific demographics. And then you can send your marketing messages to anyone on…Read More
How to Use a Mailing List for an RSS Email Campaign
Email marketing is an effective way to stay in touch with customers. There are countless ways to use email marketing; today we’ll focus on RSS campaigns, which are automated to send fresh content from your website to your mailing list. Many small…Read More
