website copy

Why Generic Website Copy is Bad for Business

A few months ago I launched a quest to find a new dentist, and it was not an easy task. My last dentist, while trying to poke around inside my mouth, informed his assistant that I was a hypersensitive patient (and sent…Read More

what does a copywriter do

What Does a Copywriter Do?

A copywriter is a professional who creates written marketing materials, which can include text for advertisements, websites, brochures, social media, email marketing campaigns, and more. Copywriting has a distinct objective: get the audience to take action. Usually the goal is to put…Read More

website copywriting

Website Copywriting that Compels and Sells

What happens when visitors arrive on your website? Do they find the products and services they want? Are they compelled to buy? Or do they scan your copy and then click off in search of someone else to do business with? Professional…Read More

Before You Hire a Website Copywriter…

Small business owners understand that in today’s market, a website is essential. Your business website is your online headquarters, a place where you can promote your wares, connect with customers, and provide information and special offers that enhance your brand. Most small…Read More

Why Website Copywriting is Not a Twenty-Minute Job

Recently, I was discussing website copywriting with a colleague. When I mentioned that I usually spend about three hours writing a home page, he seemed stunned. He told me that it usually takes him about half an hour to write a home…Read More

Website Copywriting: How to Get a Killer Home Page

You can write your own home page. After all, how hard could it be? You can also hire a website copywriter like me to write it for you. Either way, you should know exactly what goes into crafting a home page that…Read More

what is copywriting

What is Copywriting?

Text is everywhere. It’s in books and magazines, on packages and labels, in your mailbox, and on the web. And somebody has to write all that text. In the marketing industry, the word copy refers to written content that is designed to…Read More

Pin It on Pinterest