What is a Mailing List, and Does Your Business Need One?

Mailing lists were around long before email and the internet. Businesses have been using snail mail to entice customers for decades. The concept is simple: collect people’s addresses and then mail them promotions and special offers. You may have received some coupons…Read More

Before You Hire a Website Copywriter…

Most small business owners understand the importance of a website. Your business website is your online headquarters, a place where you can promote your products and services, connect with customers, and provide information and special offers that enhance your brand. Most small…Read More

benefits of business blogging

The Benefits of Business Blogging

When blogs first emerged on the internet, most of them were personal. Bloggers shared their innermost thoughts and personal experiences; many of the blogs were anonymous. Over time, as the internet grew in popularity, professionals started blogging, and eventually businesses jumped on…Read More

Service Spotlight: Website Management

Who’s managing your website? Did you know that regular, ongoing maintenance is essential to the health and success of any business website? Web software needs to be updated to ensure functionality and to prevent security breaches. Regular backups are essential to prevent…Read More

Managing Your WordPress Website, for Small Business Owners

WordPress is a content management system but it’s best understood as website software. You use Microsoft Word to make documents. We use WordPress to make websites. WordPress is a flexible and agile platform with tons of benefits for small business websites. Because…Read More

Using Analytics to Understand Your Website Visitors

Who’s coming to your website? Are you drawing the audience you want? How can you use analytics to understand your visitors, target the right audience for your offerings, and grow your business? We all want to bring traffic to our websites and…Read More

Should You Use Linkedin for Your Small Business?

Every social media platform has its place. Twitter is a virtual bar or cafe where people gather to talk about pop culture and shared interests. Facebook helps friends and family stay in touch. And Linkedin provides tools for professionals to network, so…Read More

Service Spotlight: Website Consultations for Small Businesses

One of the most common problems I encounter when working with small business owners is the many questions they have about websites. What is hosting? Am I paying too much? Why am I getting all these charges on my credit card for…Read More

The Best Online Businesses Practices

When you walk into a restaurant, you receive service from a real, live person. Online, we often conduct business without ever interacting one-on-one with another person. And when we do, we often don’t see them face to face, because we communicate via…Read More

How to Start a Professional Blog

When blogging first hit the internet, many thought it would be a fad. Bloggers were often ridiculed, but they got the last laugh. Years later, blogging has proven that it has staying power, and few have benefitted from blogs more than small…Read More

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