website design

Service Spotlight: Website Design

Website design is a critical component of any business’s marketing strategy. The layout, colors, and language on your website are reflections of your business brand; your website’s design should align with the image you want your business to project. A website’s content…Read More

wordpress website for small business

The Benefits of a WordPress Website for a Small Business

These days, almost all websites are built on content management systems, which is a fancy term for software that makes your website work. Foremost among these systems is WordPress. According to Wikipedia, WordPress is “used by more than 60 million websites, including…Read More

website performance

How to Determine Whether Your Website is Effective from the Front End

Today we’ll examine how to test and assess your website performance from the front end. A website is made up from code, text, images, and other media. Visitors view the website through a browser, and the code tells the browser how to…Read More

What is a domain name and registration

Website Basics: What is a Domain Name and Registration?

Before you think about your website design or any other online marketing strategies and possibly before you even decide on a business name, you’ll have to find an available domain name and hosting provider so your site will have a place to…Read More

web design and development

Nine Things You Should Know About Web Design and Development

Web design and development is a balancing act. We want a compelling design filled with meaningful content, but we must work within the limitations of technology. We designers work with software and code, some of which come with limitations. Some design tasks…Read More

web content development

Web Content Development: The Basics

Web content development is the process of generating material that supports and promotes your online presence. Throughout the course of developing your web content, you will brainstorm, plan, research, organize, and create content for online publication. And then you’ll publish it. For…Read More

Social media marketing for small businesses

Social Media Marketing for Small Businesses

We’ve already defined social media marketing. Now let’s look at some best practices for small business owners who want to leverage social media to reach their customers. Many small business owners are setting up social media profiles and trying to use these…Read More

seo keywords

An Introduction to SEO Keywords

Whenever I’m working on a website copywriting project, I ask my client to fill out a questionnaire that helps me understand their business. This enables me to write copy that truly represents the client’s company, mission, and goals. One of the items…Read More

what is email marketing

What is Email Marketing?

There are many different marketing strategies that a small business can employ online: blogging, social media, and ads are just a few examples. But one of the most powerful (and often overlooked) marketing strategies is email marketing, which involves using email outreach…Read More

website copywriting home page

Website Copywriting: How to Get a Killer Home Page

You can write your own home page. After all, how hard could it be? You can also hire a website copywriter like me to write it for you. Either way, you should know exactly what goes into crafting a home page that…Read More

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