A Warning About Social Media for Small Business Owners
Social media has been around for a long time. One could argue that the America Online of the 1990s was a social media platform, with its chat rooms and instant messaging. Since then, many social media platforms have come and gone or…Read More
Quick Tips for Better Social Media Marketing
Once you get a social media profile set up and a campaign underway, there are lots of things you can do in just a few minutes each day to boost your presence and performance. For small businesses, social media campaigns usually involve…Read More
The Benefits of a Mailing List for Small Businesses
We recently asked (and answered) the question, what is a mailing list? Put simply, it’s a list of mail contacts. Traditionally, a mailing list included physical mailing addresses, but these days, most mailing lists are filled with email addresses. Mailing lists allow businesses…Read More
An Introduction to Web Content Development
Web content development is the process of generating material that supports and promotes your online presence. Throughout the process, you will brainstorm, plan, research, organize, and create content for online publication. And then you’ll publish it. For a small business owner, this content…Read More
How to Develop a Comprehensive SEO Strategy
Search engine optimization (SEO) is the process of drawing traffic to your website from search engines. For example, if you’re an event planner, you want people to find your website when they search for “event planner” on a search engine, which means…Read More
How to Attract New Customers Online
All businesses want to attract new customers while keeping their existing customers interested in their products and services. But drawing new customers is hard, especially when you’re a small business on a tight budget. Fortunately, the internet has leveled the playing field,…Read More
What is Web Hosting and How Do You Choose a Provider?
Every website requires hosting, which is how your website is stored and made accessible to the public. But what is hosting? How does it work? What do small business owners need to know about it? Web hosting services (hosting providers) provide space…Read More
Nine Things You Should Know About Web Design and Development
Web design is a balancing act. We want a compelling design filled with meaningful content, but we must work within the limitations of technology. Designers work with software and code, some of which come with limitations. Some design tasks are fast and…Read More
