how to attract new customers

How to Attract New Customers Online

All businesses want to attract new customers while keeping their existing customers interested in their products and services. But drawing new customers is hard, especially when you’re a small business on a tight budget. Fortunately, the Internet has leveled the playing field,…Read More

business transparency

Doing Business Online with Transparency

One of the benefits of doing business online is that you have a platform from which you can communicate openly with the world at large. You can engage customers, relay information about your industry, and broadcast details about your business. You can also…Read More

website copy

Why Generic Website Copy is Bad for Business

A few months ago I launched a quest to find a new dentist, and it was not an easy task. My last dentist, while trying to poke around inside my mouth, informed his assistant that I was a hypersensitive patient (and sent…Read More

business blog

How to Succeed Online with a Business Blog

Every day, more and more business owners are finding out that a business blog can do wonders for their websites and their businesses. But that success requires more than launching a blog and publishing posts. A successful business blog is strategically planned…Read More

Service Spotlight: Copywriting

If you’re reading this blog, you may not know that Buzz Pro Studio provides a wide range of online marketing services for small businesses and independent professionals. Copywriting was originally the only service I offered. It’s no longer the core service (that…Read More

wordpress premium theme

Should You Get a WordPress Premium Theme for Your Small Business?

Web design and development is always changing — and not just the look and feel of what’s current in website design and layout. The code evolves, the technology advances, and even the tools and systems we use for building and managing websites…Read More

Are You Being Misled by Your Website Performance Reports?

Most small business owners invest a considerable amount of money in their websites. They pay for domain registration and hosting. They hire a website designer and a copywriter. They may even have a website manager on payroll. Some go even further, hiring…Read More

what does a website manager do

What Does a Website Manager Do?

Back in the 90s, forward-thinking businesses realized that the internet provided a viable and profitable marketing opportunity. Those businesses bought domain names and hired designers. When their websites were done, their web projects were over and they went about their business. But…Read More

plan small business website design

How to Plan Your Small Business Website Design: Tips for Non-Designers

In any small business website design project, the planning phase is the most critical. If you’re working with a website designer, it’s essential that you communicate your vision clearly so the designer can make your vision a reality. And your designer should…Read More

web content development brainstorming

Web Content Development Step One: Brainstorming

Have you ever heard of the five Ps? Proper planning prevents poor performance. This saying is simple and easy to remember, and it conveys an important message: the best results come from a well-laid plan. That’s what smart web content development is…Read More

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