wordpress professionals

What Do These WordPress Professionals Do?

WordPress started out as a blogging platform that evolved into a full-fledged content management system (CMS). But for laypersons, it makes sense to think of WordPress as a website system, a piece of software that generates a website. As the most widely…Read More

website copywriting

Website Copywriting that Compels and Sells

What happens when visitors arrive on your website? Do they find the products and services they want? Are they compelled to buy? Or do they scan your copy and then click off in search of someone else to do business with? Professional…Read More

website performance reporting

How Often Do You Assess Your Website’s Performance?

Clients often ask me how often they should run website performance reports. The easy, canned answer is that you should run them once a month. But for some websites, that’s too often and a waste of time. For others, it’s not often…Read More

blogging for business

A Beginner’s Guide to Blogging for Business

Do you have a small business? Are you thinking about adding a blog to your website? Perhaps you’ve heard that a blog can help your business attract new customers while building loyalty among existing customers. And it’s true: business blogging is a…Read More

website manager for small business

How to Choose a Website Manager for Your Small Business

Many small business owners find website ownership to be frustrating, which is understandable. After all, not all entrepreneurs are IT professionals, website designers, or marketing experts. These business owners encounter problems with web design projects and have to overcome challenges presented by…Read More

successful small business website

How to Get a Successful Website for Your Small Business

Every small business needs a website, but how does a small business owner, who is not a website designer, go about planning a website or hiring a professional designer? As you travel around the web, you’ll see that not all websites are…Read More

Web Content Development Step Three: Build

Creating web content for online display and distribution is essential in today’s marketplace. More and more consumers are using the web to find and patronize businesses, and if your content is stale (or nonexistent), your business could be in big trouble. Today’s…Read More

Service Spotlight: Website Management

Who’s managing your website? Did you know that regular, ongoing maintenance is essential to the health and success of any business website? Web software needs to be updated to ensure functionality and to prevent security breaches. Regular backups are essential to prevent…Read More

Social Media Marketing: Tips for Managing Your Twitter Profile

Twitter has proven to be a powerful marketing tool for some businesses and entrepreneurs. But many others wonder why they aren’t getting followers, why nobody retweets their content, or why followers unfollow them in droves. If you’re using Twitter as a tool…Read More

What is WordPress

What is WordPress, and Why Would a Small Business Use It?

WordPress is quite possibly the best thing that has happened to websites since the internet itself. If you ask someone what WordPress is, there’s a good chance they’ll tell you it’s a blog platform, but it’s so much more than that. Since…Read More

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