wordpress for small business

An Introduction to WordPress for Small Businesses

Getting a website is a big deal, especially when you’re starting your first small business. But even for mature businesses, a new website is an important step toward growth. Most small business owners are not web developers, and while they may know…Read More

How to Assess Your Website’s Performance: The Basics

There was a time when a website’s performance was summed up by how many hits it had received in a given time period (a day, a week, or a month). It’s still an important statistic, but long gone are the days when…Read More

what is web hosting

What is Web Hosting and How Do You Choose a Provider?

Web hosting services (hosting providers) provide space on a web server, where you store your website files. This makes your website accessible to visitors via the internet. But hosting rates vary, and so do the services and features they offer. How do…Read More

website designer

Questions to Ask Your Website Designer

If you’re launching a new business and need a website or if you’re getting a redesign for your existing website, there are some questions you should ask your website designer about their work and about the project. Most business owners aren’t web…Read More

web content development

Web Content Development Step Two: Planning

We’ve already talked about how to lay the groundwork for your web content development by brainstorming. You jotted down your ideas, conducted research, and expanded on those ideas. You looked at the competition and learned what your industry is doing in the…Read More

social media marketing

Quick Tips for Better Social Media Marketing

Once you get a social media profile set up and a campaign underway, there are lots of things you can do in just a few minutes each day to boost your presence and performance. For small businesses, social media campaigns usually involve…Read More

choosing keywords

How to Choose Keywords for Your Website

The English language is incredible. There are hundreds of different word combinations that can be used to communicate a single idea. And every combination is a possible SEO keyword phrase for some website. Maybe yours. So how do you decide which words…Read More

how to grow your email list

How to Grow Your E-Mail List

A mailing list is one of the most effecting marketing tools that a small business or independent professional can develop. You can use your mailing list to build relationships with new customers or strengthen existing customer loyalty by sharing exclusive offers, inside…Read More

how to attract new customers

How to Attract New Customers Online

All businesses want to attract new customers while keeping their existing customers interested in their products and services. But drawing new customers is hard, especially when you’re a small business on a tight budget. Fortunately, the Internet has leveled the playing field,…Read More

business transparency

Doing Business Online with Transparency

One of the benefits of doing business online is that you have a platform from which you can communicate openly with the world at large. You can engage customers, relay information about your industry, and broadcast details about your business. You can also…Read More

Pin It on Pinterest