Social Media Marketing for Small Businesses
We’ve already defined social media marketing. Now let’s look at some best practices for small business owners who want to leverage social media to reach their customers. Many small business owners are setting up social media profiles and trying to use these…Read More
An Introduction to SEO Keywords
Whenever I’m working on a website copywriting project, I ask my client to fill out a questionnaire that helps me understand their business. This enables me to write copy that truly represents the client’s company, mission, and goals. One of the items…Read More
What is Email Marketing?
There are many different marketing strategies that a small business can employ online: blogging, social media, and ads are just a few examples. But one of the most powerful (and often overlooked) marketing strategies is email marketing, which involves using email outreach…Read More
Website Copywriting: How to Get a Killer Home Page
You can write your own home page. After all, how hard could it be? You can also hire a website copywriter like me to write it for you. Either way, you should know exactly what goes into crafting a home page that…Read More
Online Marketing: Thinking Like a Customer
With all the available outlets for online marketing, many small business owners are confused and overwhelmed. There are blogs to post, social media profiles to update, and newsletters to send out. Coupons, directories, search engines, and ads all demand attention. The online…Read More
An Introduction to Niche Marketing Online
Today’s businesses are learning to harness the power of niche marketing, and many modern small businesses are being built entirely around niches. This smart strategy puts small businesses in a position to target a smaller and more well-defined pool of customers. Niches…Read More
How to Come up with Business Blog Ideas
Business blogging is not much different from most other types of blogging. All bloggers work to grow their subscriber list, readership, and traffic. Businesses are looking for ways to grow their customer base and cultivate loyal patrons. Business blogging provides a number…Read More
Service Spotlight: Website Maintenance
Website maintenance is a critical part of owning and operating a website. Here at Buzz Pro Studio, I provide a host of website services, and website maintenance is foremost among them. Maintenance is automatically included in all website management services, but I…Read More
What Do These WordPress Professionals Do?
WordPress started out as a blogging platform that evolved into a full-fledged content management system (CMS). But for laypersons, it makes sense to think of WordPress as a website system, a piece of software that generates a website. As the most widely…Read More
Website Copywriting that Compels and Sells
What happens when visitors arrive on your website? Do they find the products and services they want? Are they compelled to buy? Or do they scan your copy and then click off in search of someone else to do business with? Professional…Read More
