How to Assess Your Website’s Performance: The Basics

There was a time when a website’s performance was summed up by how many hits it had received in a given time period (a day, a week, or a month). It’s still an important statistic, but long gone are the days when…Read More

what is web hosting

What is Web Hosting and How Do You Choose a Provider?

Web hosting services (hosting providers) provide space on a web server, where you store your website files. This makes your website accessible to visitors via the internet. But hosting rates vary, and so do the services and features they offer. How do…Read More

Are You Being Misled by Your Website Performance Reports?

Most small business owners invest a considerable amount of money in their websites. They pay for domain registration and hosting. They hire a website designer and a copywriter. They may even have a website manager on payroll. Some go even further, hiring…Read More

what does a website manager do

What Does a Website Manager Do?

Back in the 90s, forward-thinking businesses realized that the internet provided a viable and profitable marketing opportunity. Those businesses bought domain names and hired designers. When their websites were done, their web projects were over and they went about their business. But…Read More

website performance

How to Determine Whether Your Website is Effective from the Front End

Today we’ll examine how to test and assess your website performance from the front end. A website is made up from code, text, images, and other media. Visitors view the website through a browser, and the code tells the browser how to…Read More

What is a domain name and registration

Website Basics: What is a Domain Name and Registration?

Before you think about your website design or any other online marketing strategies and possibly before you even decide on a business name, you’ll have to find an available domain name and hosting provider so your site will have a place to…Read More

website performance monitoring

An Introduction to Website Performance Monitoring

Most small business owners and independent professionals invest considerably in their websites. They pay good money for design and content, and in return, they expect the site to perform well. But what does that mean? How do we measure website performance? And…Read More

every business needs a website manager

Why Every Small Business Needs a Website Manager

Every small business needs a website. We all know that. But what many small business owners don’t realize is that without a website manager, a website can quickly become outdated and ineffective. A website manager will keep your site secure, updated, and…Read More

Website Basics: Terminology for a Website’s Layout

A website has many parts, and it’s useful for website owners to learn the terminology for these parts in order to communicate clearly with service providers, such as web designers, online marketing professionals, or website administrators. Consider the following scenario: A consultant…Read More

How to Keep Your Website Secure and Healthy

My clients are entrepreneurs and small business owners. Most of them are busy running their businesses; they don’t have time to properly manage their websites. So it’s no surprise that, when I come on board, I often find their websites in a…Read More

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