social media marketing

Quick Tips for Better Social Media Marketing

Once you get a social media profile set up and a campaign underway, there are lots of things you can do in just a few minutes each day to boost your presence and performance. For small businesses, social media campaigns usually involve…Read More

choosing keywords

How to Choose Keywords for Your Website

The English language is incredible. There are hundreds of different word combinations that can be used to communicate a single idea. And every combination is a possible SEO keyword phrase for some website. Maybe yours. So how do you decide which words…Read More

how to grow your email list

How to Grow Your E-Mail List

A mailing list is one of the most effecting marketing tools that a small business or independent professional can develop. You can use your mailing list to build relationships with new customers or strengthen existing customer loyalty by sharing exclusive offers, inside…Read More

how to attract new customers

How to Attract New Customers Online

All businesses want to attract new customers while keeping their existing customers interested in their products and services. But drawing new customers is hard, especially when you’re a small business on a tight budget. Fortunately, the Internet has leveled the playing field,…Read More

small business facebook page

Social Media Marketing: Does Your Small Business Need a Facebook Page?

These days, small business owners are flocking to social media networks to promote their businesses. Social media marketing provides ample opportunities for businesses to strengthen customer loyalty, generate buzz, and attract new customers. Social media is not difficult for anyone with basic…Read More

seo research

How to Conduct Comprehensive SEO Research

Research is one of the most important steps in optimizing a website to increase search-engine traffic, and it’s one of the steps that laypersons often skip or complete inadequately. Before starting on research, you need to know what information you’re looking for….Read More

benefits of a mailing list

The Benefits of a Mailing List for Small Businesses

We recently asked (and answered) the question, what is a mailing list? Put simply, it’s a list of mail contacts. Traditionally, a mailing list included physical mailing addresses, but these days, most mailing lists are filled with email addresses. Mailing lists allow…Read More

brand recognition online

Building Brand Recognition with Online Marketing

A picture is worth a thousand words. Branding and marketing professionals understand the power of image. Think about the Apple logo, the Nike swoosh, and Starbuck’s emblem. These symbols are burned into our minds, and they immediately prompt brand recognition as well…Read More

Social media marketing for small businesses

Social Media Marketing for Small Businesses

We’ve already defined social media marketing. Now let’s look at some best practices for small business owners who want to leverage social media to reach their customers. Many small business owners are setting up social media profiles and trying to use these…Read More

seo keywords

An Introduction to SEO Keywords

Whenever I’m working on a website copywriting project, I ask my client to fill out a questionnaire that helps me understand their business. This enables me to write copy that truly represents the client’s company, mission, and goals. One of the items…Read More

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