think like a customer

Online Marketing: Thinking Like a Customer

With all the available outlets for online marketing, many small business owners are confused and overwhelmed. There are blogs to post, social media profiles to update, and newsletters to send out. Coupons, directories, search engines, and ads all demand attention. The online…Read More

online marketing opportunities

Quick-and-Easy Online Marketing Opportunities

Are you missing simple opportunities to promote your business online? When you’re working for yourself or running your own business, the lines between your personal and professional life start to blur. You are no longer on the clock or off the clock…Read More

how to attract new customers

How to Attract New Customers Online

All businesses want to attract new customers while keeping their existing customers interested in their products and services. But drawing new customers is hard, especially when you’re a small business on a tight budget. Fortunately, the Internet has leveled the playing field,…Read More

brand recognition online

Building Brand Recognition with Online Marketing

A picture is worth a thousand words. Branding and marketing professionals understand the power of image. Think about the Apple logo, the Nike swoosh, and Starbuck’s emblem. These symbols are burned into our minds, and they immediately prompt brand recognition as well…Read More

How Online Marketing Levels the Playing Field for Small Businesses

When I was a kid, there was this little Mexican restaurant in town. It sat right next to a movie theater, and it was a hot spot. Those folks made a mean burrito! Kids always stopped in on their way home from…Read More

The Purpose of Online Marketing Strategies

What’s the difference between traditional and online marketing strategies? Simple. Online marketing strategies are executed entirely on the web. Of course, that’s assuming it’s happening at all. Plenty of business owners and website managers are wandering around, handing out blank business cards….Read More

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