A Beginner’s Guide to Launching a Business Blog
Do you have a small business? Are you thinking about adding a blog to your website? Perhaps you’ve heard that a blog can help your business attract new customers while building loyalty among existing customers. And it’s true: business blogging is a… Read More
How to Choose a Website Manager for Your Small Business
Many small business owners find website ownership to be frustrating, which is understandable. After all, not all entrepreneurs are IT professionals, website designers, or marketing experts. These business owners encounter problems with web design projects and have to overcome challenges presented by… Read More
5 Steps to Planning a Small Business Website
Every small business needs a website, but how does a small business owner, who is not a website designer, go about planning a website or hiring a professional designer? As you travel around the web, you’ll see that not all websites are… Read More
Email Marketing Ideas: Engage Your List
Few marketing tools are as valuable as an email list. If you’ve built your list correctly, then you’ve got a bunch of people who have expressed interest in what your business is offering — they opted to receive emails from you. This… Read More
An Introduction to WordPress for Small Businesses
Getting a website is a big deal, especially when you’re starting your first small business. But even for mature businesses, a new website is an important step toward growth. Most small business owners are not web developers, and while they may know… Read More
Questions to Ask Your Website Designer
If you’re launching a new business and need a website or if you’re getting a redesign for your existing website, there are some questions you should ask your website designer about their work and about the project. Most business owners aren’t web… Read More
Tips for Web Content Development Planning
Before planning your web content, you should brainstorm and compile a list ideas. Do you need new pages for your website? Graphics for your social profiles? Text for your newsletter? Take some time to jot down your ideas, conduct research, and… Read More
How to Choose Keywords for Your Website
The English language is incredible. There are hundreds of different word combinations that can be used to communicate a single idea. And every combination is a possible SEO keyword phrase for some website. Maybe yours. So how do you decide which words… Read More
Why Generic Website Copy is Bad for Business
A few months ago I launched a quest to find a new dentist, and it was not an easy task. My last dentist, while trying to poke around inside my mouth, informed his assistant that I was a hypersensitive patient (and sent… Read More
What Does a Website Manager Do?
Back in the 1990s when the internet was just making its way into homes and offices, forward-thinking businesses realized that it provided a viable and profitable marketing opportunity. Those businesses bought domain names and hired designers. When their websites were done, their… Read More
