seo strategy

How to Develop a Comprehensive SEO Strategy

Search engine optimization (SEO) is the process of drawing traffic to your website from search engines. For example, if you’re an event planner, you want people to find your website when they search for “event planner” on a search engine, which means…Read More

email marketing ideas

Email Marketing Ideas: Engage Your List

Few marketing tools are as valuable as an email list. If you’ve built your list correctly, then you’ve got a bunch of people who have expressed interest in what your business is offering — they opted to receive emails from you. This…Read More

online marketing opportunities

Quick-and-Easy Online Marketing Opportunities

Are you missing simple opportunities to promote your business online? When you’re working for yourself or running your own business, the lines between your personal and professional life start to blur. You are no longer on the clock or off the clock…Read More

multiple income streams online

Doing Business Online with Multiple Income Streams

Most small business have established an online presence. They have a website and are running ad campaigns and using marketing strategies to draw targeted traffic to their sites. But some small businesses are missing online opportunities for diversifying their income streams because…Read More

website copywriting process

An Inside Look at the Website Copywriting Process

I’ve already touched on the basics of website copywriting. Now I’d like to present a more elaborate explanation of exactly what website copywriting entails. Why should I do such a thing? For starters, I think it’s only fair that my clients understand…Read More

small business blogging

Five Essentials for Small Business Blogging

Business blogging isn’t a fast or easy road to success. You have to master the writing, grasp the technology, and command your audience. Upload images and download plugins. Moderate comments and manage posts. It’s a ten-person job, there’s only two hands at…Read More

online marketing

Service Spotlight: Online Marketing

Once you build your website, you need to figure out how to get people to visit it. You can put your website address on business cards, in your company’s signage, and on your letterhead. But one of the best ways to draw…Read More

welcome to buzz pro studio

Welcome to Buzz Pro Studio

Welcome to Buzz Pro Studio. I launched my first business in 2007 under the name Melissa Donovan Writing Services, offering copywriting to small businesses. A year later, I combined the word scribe with the slang word for business — biz — to come up…Read More

wordpress for small business

An Introduction to WordPress for Small Businesses

Getting a website is a big deal, especially when you’re starting your first small business. But even for mature businesses, a new website is an important step toward growth. Most small business owners are not web developers, and while they may know…Read More

How to Assess Your Website’s Performance: The Basics

There was a time when a website’s performance was summed up by how many hits it had received in a given time period (a day, a week, or a month). It’s still an important statistic, but long gone are the days when…Read More

Pin It on Pinterest