What is Social Media Marketing?
Social media has been all the rage for many years now; rather than a passing fad, it’s proving to be a permanent fixture in modern culture. Ordinary users, celebrities, businesses, and even politicians have found social media to be a powerful tool… Read More
What Is Email Marketing and Does Your Business Need a Mailing List?
There are many different marketing strategies that a small business can employ online: blogging, social media, and ads are just a few examples. But one of the most powerful (and often overlooked) marketing strategies is email marketing, which involves using email outreach… Read More
What is Web Content and How Can Small Businesses Use It?
There’s a lot of talk on the internet about web content. You should have it. It needs to be good. You can share it, market it, and sell it. Manage and maintain it. Make a plan: develop it. Use it to build… Read More
An Introduction to Search Engine Optimization (SEO) for Small Businesses
My first introduction to search engine optimization (SEO) happened many years ago when I first started learning about website management and blogging. I already knew how to create a website and write the content, but getting traffic for a small business website… Read More
Getting Started with Online Marketing for Small Businesses
Small business owners know that marketing is essential. You can’t get customers unless they know your business exists. You have to tell them about your products and services. That’s what marketing is all about. You can hire someone to stand on a… Read More
How to Choose and Register a Domain Name for Your Small Business
Before launching a website, you’ll need an available domain name and a hosting provider so your site will have a place to live. But what is a domain name? What’s a hosting provider? How do you get these things, and do you… Read More
Does Your Business Really Need a Website?
These days, you can get an online presence with a few clicks on any social media platform. In minutes, you could set up a Facebook page, a YouTube channel, or a free blog for your small business. If you can bring your… Read More
Tips for Getting a Logo for Your Small Business
We all know what to expect from the golden arches of the McDonald’s logo, the active swoosh of the Nike logo, or the simple yet refined Apple logo. These logos tell us what we’re getting (food, shoes, electronics), but more importantly, they… Read More
Managing Your WordPress Website, for Small Business Owners
WordPress is technically called a content management system, but it’s best understood as website software. You use Microsoft Word to make documents. We use WordPress to make websites. WordPress is a flexible and agile platform with tons of benefits for small business… Read More
Using Analytics to Understand Your Website Visitors
Who’s coming to your website? Are you drawing the audience you want? How can you use analytics to understand your visitors, target the right audience for your offerings, and grow your business? We all want to bring traffic to our websites and… Read More
