How to Choose and Register a Domain Name for Your Small Business
Before launching a website, you’ll need an available domain name and a hosting provider so your site will have a place to live. But what is a domain name? What’s a hosting provider? How do you get these things, and do you…Read More
Does Your Business Really Need a Website?
These days, you can get an online presence with a few clicks on any social media platform. In minutes, you could set up a Facebook page, a YouTube channel, or a free blog for your small business. If you can bring your…Read More
Tips for Getting a Logo for Your Small Business
We all know what to expect from the golden arches of the McDonald’s logo, the active swoosh of the Nike logo, or the simple yet refined Apple logo. These logos tell us what we’re getting (food, shoes, electronics), but more importantly, they…Read More
Building Brand Recognition with Online Marketing
A picture is worth a thousand words. Branding and marketing professionals understand the power of image. Think about the Apple logo, the Nike swoosh, and Starbuck’s emblem. These symbols are burned into our minds, and they immediately prompt brand recognition as well…Read More
The Benefits of Business Blogging
Every day, more and more business owners are finding out that a business blog can do wonders for their websites and their businesses. But that success requires more than launching a blog and publishing posts. A successful business blog is strategically planned…Read More
Managing Your WordPress Website, for Small Business Owners
WordPress is technically called a content management system, but it’s best understood as website software. You use Microsoft Word to make documents. We use WordPress to make websites. WordPress is a flexible and agile platform with tons of benefits for small business…Read More
Using Analytics to Understand Your Website Visitors
Who’s coming to your website? Are you drawing the audience you want? How can you use analytics to understand your visitors, target the right audience for your offerings, and grow your business? We all want to bring traffic to our websites and…Read More
Service Spotlight: Website Consultations for Small Businesses
One of the most common problems I encounter when working with small business owners is the many questions they have about websites. What is hosting? Am I paying too much? Why am I getting all these charges on my credit card for…Read More
Service Spotlight: Website Design
Website design is a critical component of any business’s marketing strategy. The layout, colors, and language on your website are reflections of your business brand; your website’s design should align with the image you want your business to project. A website’s content…Read More
The Benefits of a WordPress Website for a Small Business
These days, almost all websites are built on content management systems, which is a fancy term for software that makes your website work. Foremost among these systems is WordPress. According to Wikipedia, WordPress is “used by more than 60 million websites, including…Read More
