seo strategy

How to Develop a Comprehensive SEO Strategy

Search engine optimization (SEO) is the process of drawing traffic to your website from search engines. For example, if you’re an event planner, you want people to find your website when they search for “event planner” on a search engine, which means…Read More

choosing keywords

How to Choose Keywords for Your Website

The English language is incredible. There are hundreds of different word combinations that can be used to communicate a single idea. And every combination is a possible SEO keyword phrase for some website. Maybe yours. So how do you decide which words…Read More

seo research

How to Conduct Comprehensive SEO Research

Research is one of the most important steps in optimizing a website to increase search-engine traffic, and it’s one of the steps that laypersons often skip or complete inadequately. Before starting on research, you need to know what information you’re looking for….Read More

seo keywords

An Introduction to SEO Keywords

Whenever I’m working on a website copywriting project, I ask my client to fill out a questionnaire that helps me understand their business. This enables me to write copy that truly represents the client’s company, mission, and goals. One of the items…Read More

Beyond the Copy: The Code of Search Engine Optimization

Researching and choosing keywords and then writing keyword optimized copy for your website is only one part of the equation in search engine optimization (SEO). Implementing proper HTML code is another way to give your site’s search engine performance a boost. Many…Read More

An Introduction to SEO Copywriting

When I first started working as a website copywriter, I knew relatively little about search engine optimization (SEO). I understood that keywords could open the door to search engine traffic, but I didn’t realize just how much effort was involved in successfully…Read More

introduction to seo

An Introduction to Search Engine Optimization (SEO) for Small Businesses

My first introduction to search engine optimization (SEO) happened many years ago when I first started learning about website management and blogging. I already knew how to create a website and write the content, but getting traffic was a completely different ballgame….Read More

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