website copywriting

Website Copywriting that Compels and Sells

What happens when visitors arrive on your website? Do they find the products and services they want? Are they compelled to buy? Or do they scan your copy and then click off in search of someone else to do business with? Professional…Read More

Why Website Copywriting is Not a Twenty-Minute Job

Recently, I was discussing website copywriting with a colleague. When I mentioned that I usually spend about three hours writing a home page, he seemed stunned. He told me that it usually takes him about half an hour to write a home…Read More

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