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Web Content Development: The Basics
Web content development is the process of generating material that supports and promotes your online presence. Throughout the course of developing your web content, you will brainstorm, plan, research, organize, and create content for online publication. And then...
Social Media Marketing for Small Businesses
We've already defined social media marketing. Now let's look at some best practices for small business owners who want to leverage social media to reach their customers. Many small business owners are setting up social media profiles and trying to use these networks...
An Introduction to SEO Keywords
Whenever I'm working on a website copywriting project, I ask my client to fill out a questionnaire that helps me understand their business. This enables me to write copy that truly represents the client's company, mission, and goals. One of the items on the...
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