email marketing ideas

Email Marketing Ideas: Engage Your List

Few marketing tools are as valuable as an email list. If you’ve built your list correctly, then you’ve got a bunch of people who have expressed interest in what your business is offering — they opted to receive emails from you. This…Read More

how to grow your email list

How to Grow Your E-Mail List

A mailing list is one of the most effecting marketing tools that a small business or independent professional can develop. You can use your mailing list to build relationships with new customers or strengthen existing customer loyalty by sharing exclusive offers, inside…Read More

benefits of a mailing list

The Benefits of a Mailing List for Small Businesses

We recently asked (and answered) the question, what is a mailing list? Put simply, it’s a list of mail contacts. Traditionally, a mailing list included physical mailing addresses, but these days, most mailing lists are filled with email addresses. Mailing lists allow…Read More

what is email marketing

What is Email Marketing?

There are many different marketing strategies that a small business can employ online: blogging, social media, and ads are just a few examples. But one of the most powerful (and often overlooked) marketing strategies is email marketing, which involves using email outreach…Read More

mailing list ethics

Build or Buy: The Ethics of Mailing Lists

Did you know you can purchase a mailing list? You can buy postal mailing lists or lists of email addresses. You can even buy targeted lists and go after specific demographics. And then you can send your marketing messages to anyone on…Read More

How to Use a Mailing List for an RSS Email Campaign

Email marketing is an effective way to stay in touch with customers. There are countless ways to use email marketing; today we’ll focus on RSS campaigns, which are automated to send fresh content from your website to your mailing list. Many small…Read More

What is a Mailing List, and Does My Business Need One?

Mailing lists were around long before email and the internet. Businesses have been using snail mail to entice customers for decades. The concept is simple: collect people’s addresses and then mail them promotions and special offers. You may have received some coupons…Read More

Pin It on Pinterest